Srinivas B Vijayaraghavan

Srinivas B Vijayaraghavan

Srinivas B Vijayaraghavan, Senior Director Marketing & Big Data Analytics, Mobileum, has Strategic & Operational Leadership experience with both Fortune-10 and mid-sized IT and Telecom product and services companies such as IBM, HP, Tejas Networks and Mobileum. Srinivas is on the CMO Council Marketing Advisory Board for India and has spoken on the Social Media impact on B2B Marketing at the Silicon India Marketing Symposium. An MBA from IIM Bangalore and a B.E. in Computer Science from Bangalore University, Srinivas has authored a book titled ‘Marketing for Services Outsourcing’ which was released by McGraw Hill in May 2013.


How should the NaMo Govt  communicate the Budget?

By now the expectations from Rail Budget and the Union Budget have reached fever pitch. But, even the most optimistic observers conclude that tough measures need to be undertaken by the Government to reign...
IT Services BPO Brand Evolution

5 Steps in IT/BPO Service Brand Evolution

As the Indian IT/BPO services industry nears the $120 Billion mark, many leading companies are reinventing themselves to mean more to their customers than before. They are trying to move the discussion from transactions...

Variations in B2B Marketing

Compared to what you read in books, the practical view of the B2B marketing world is different, sometimes alarmingly so. A B2B marketer can influence marketing strategy but needs to work with a variety...
Narendra Modi

Five Marketing Lessons from Narendra Modi’s Campaign

As India welcomes a new leadership, it is time to analyze what went right for the principal opposition party, the BJP that strode into power with an unprecedented, albeit not unexpected majority. Success has...